Picking the Best digital marketing company in Kolkata can feel overwhelming. Use this practical, vendor-neutral checklist to cut noise and find a partner who delivers measurable growth.
- Business Understanding: Do they restate your goals in commercial terms (pipeline, CPQL, revenue), not just traffic?
- Proof of Outcomes: Ask for anonymized case themes, not inflated claims. Look for learning cycles and documented lift.
- Measurement Plan: Clear GTM/GA4/CRM tracking before campaigns go live.
- Creative–Performance Alignment: Are scripts/storyboards informed by data? Is there a test matrix for hooks, value props, and formats?
- Local Expertise: Bengali variants, neighborhood cues, and festival timing matter in Kolkata.
- Channel Depth: Search, Social, Shopping/PMax, and remarketing—plus feed and landing-page hygiene.
- Experimentation Culture: Hypothesis, control vs. variant, and pre-defined success metrics.
- Transparent Reporting: Understandable dashboards, weekly calls, monthly strategy docs.
- Team Seniority: Who actually runs your account? Meet the people behind the pitch.
- Process & Cadence: Daily pacing checks, weekly optimizations, quarterly planning—documented and repeatable.
- Compliance & Data Ethics: Consent, privacy, brand safety, and ad policy compliance.
- Commercial Fit: Pricing model, contract flexibility, exit clauses, and knowledge transfer.
Red flags: Vague reporting, “secret sauce” claims, or resistance to sharing test plans.
Green flags: Specific hypotheses, local examples, and humility about what they’ll learn in month one.
For many brands, agencies like Marko & Brando score well on these points: measurable roadmaps, Kolkata-aware creatives, and transparent governance. Whether you pick them or another partner, this checklist ensures you choose on substance—so your “best” is truly best for your business.