India has always had a sweet tooth. Whether it’s festivals, school breaks, or a little post-meal treat, a candy or toffee candy pack has been our go-to indulgence. Over the years, the Indian market has introduced some exciting names in the candy world—but if you’re on the hunt for the top 10 best toffee brands in India, you’ve come to the right place.
So, which brands are stealing hearts (and taste buds)? Here’s a carefully crafted list, topped by a name that has become a sensation in every age group—Pass Pass Pulse.
1. Pass Pass Pulse – The Undisputed Champion of Toffee Candies
If there’s one name that pops up whenever someone mentions the best toffee candy pack in India, it’s Pulse. Since its debut in 2015, Pulse has completely redefined the candy segment. What makes it so special? That irresistible combination of fruity sweetness wrapped around a surprise tangy masala core. It’s not just a candy; it’s a rollercoaster of flavours.
From the iconic Pulse Kachcha Aam (raw mango) to delicious variants like Orange, Guava, Pineapple, and Litchi, Pulse has something for every mood. And let’s not forget the Pulse Shots—bite-sized fun that packs a punch. No wonder their tagline is, “Pran Jaaye Par Pulse Na Jaaye!” People are obsessed. Pulse isn’t just the best toffee brand, it’s a cult favourite.
- Pulse Golmol
Pulse Golmol has quickly risen to become a fan-favorite. With its unique texture and burst of flavors, it offers an exciting twist to traditional candies. The balance of sweetness and tanginess makes it an absolute delight for candy lovers.
3. Luvit Eclairs
Luvit Eclairs add a delicious twist to traditional eclairs with their creamy and rich filling. The smooth chocolate center makes it a delectable treat for chocolate lovers.
4. Candyman
ITC’s Candyman offers a range of toffee candy packs, from fruity pops to creamy caramel delights. They’ve consistently delivered innovative flavours and fun packaging, making it a hit among kids. Their Chocobar and Pineapple toffees are crowd-pleasers for sure.
5. Alpenliebe
Alpenliebe brought international flair to Indian candies. Known for its creamy toffees and lollipops, Alpenliebe is smooth, sweet, and indulgent. Their caramel and strawberry candies are popular, and the brand continues to expand with playful variants.
6. Kopiko
For coffee lovers, Kopiko is a must. These coffee-flavoured toffees offer a caffeine kick in a candy format. Great for an energy boost during work or study sessions, Kopiko occupies a unique spot in India’s top 10 best toffee brands.
7. Mango Bite by Parle
Parle makes it to the list again with Mango Bite. It’s a nostalgic toffee candy pack loved by every ’90s kid. The authentic raw mango taste makes it a close cousin to Pulse Kachcha Aam, though Pulse edges ahead with its tangy masala surprise.
8. Fruittella
If you love fruity chews, Fruittella is worth a try. These chewy candies are rich in fruit flavours like strawberry and orange. Though more popular with children, they’re a fun addition to any candy stash.
8. Jelly Belly
A more premium option, Jelly Belly’s range of jelly beans and chewy candies brings a gourmet twist to your candy experience. While not traditionally Indian, their growing presence in the Indian market earns them a place in the top 10 best toffee brands in India.
9. Oval
Oval candies have carved a niche for themselves with their distinct taste and texture. Known for their flavorful variety, they’re a great addition to any candy collection.
10. Boomer
Technically a bubblegum, but it deserves a shout-out for its toffee-like texture and universal appeal. Boomer’s chewy texture and fruity flavour make it a familiar name in India’s candy landscape.
Why Pulse Stands Out Among the Best
While each brand in this list brings something unique to the table, Pulse leads because it dares to be different. It isn’t just sweet or creamy—it’s a masaledar candy with layers of surprise in every bite. Its bold, playful personality appeals to kids, teens, and adults alike.
Plus, Pulse keeps things exciting. Whether you grab a handful of Pulse candies or a neatly packed toffee candy pack for travel or gifting, you’re assured of quality and that signature tangy twist. No wonder it tops the top 10 best toffee brands in India list.
Final Thoughts
India’s candy market is packed with options, but some names consistently win hearts. If you’re craving a flavour-packed toffee that breaks away from the usual sweet fare, Pulse should be your first choice. It’s quirky, it’s fun, and it’s the ultimate candy experience.
So, the next time you’re at the store debating which toffee candy pack to grab, remember: Pran Jaaye Par Pulse Na Jaaye!